Program - MBA -
SEM 4
Subject code & name - MB0052- Strategic Management
and Business Policy
1. Briefly discuss concept of
strategy? Explain the various levels of strategy in an organization.
Meaning of strategy
The word ‘strategy’
comes from Greek strategies, which
refers to a military general and combines stratus (the army) and ago (to lead).
The concept and practice of strategy and planning started in the military, and,
over time, it entered business and management. The key or common objective of
both business strategy and military strategy is the same, i.e., to secure
competitive advantage over the rivals or opponents. We will discuss the
similarity between business and military strategies in detail later.
Definitions of Strategy
Chandler (1962): The determination of the basic long-term
goals and objectives of an enterprise and the adoption of the courses of action
and the allocation of resources necessary for carrying out these goals.
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2. How strategic planning
and strategic management
are interrelated to
each other? Which comes first?
Plan or planning should
precede action. And, strategic planning should precede strategic management. Strategic planning (also called corporate planning) provides the framework
(some call it a tool) for
all major decisions of
an enterprise—decisions on products, markets, investments and
organizational
structure. In a
successful organization, strategic planning or strategic planning division acts
as the nerve centre of business opportunities and growth. It also acts as a
restraint or defence mechanism that helps an organization foresee and avoid
major mistakes in product, market, or investment decisions.
A
strategic plan, also called a corporate plan or perspective plan, is a blueprint
or document which incorporates details regarding different elements of
strategic management. This includes vision/mission,
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3. What is a mission statement?
Differentiate between a mission statement and a vision statement.
Mission Statement
The mission statement
of a company is variously called a statement of philosophy, a statement of
beliefs, a statement of purpose and, a statement of business principles. A
mission statement is many in one. It embodies the business philosophy of a
company’s decision makers, implies the
image the company wishes to project for itself, reflects the company’s
self-concept; indicates the company’s principal product or service areas and,
the customer needs the company seeks to satisfy. In short, it describes the
company’s product, market and technological focus; and it does so in a way that
reflects the values and priorities of the company’s strategic decision makers.
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4. What is SWOT analysis in terms
of Internal & External Analysis? Explain SWOT analysis in the form of a
matrix?
SWOT ANALYSIS
ETOP and EFEM focus
only on the opportunities and threats from the environment. But, to exploit an
opportunity or to consider a threat, a company should have required strengths
or competence. A company also needs to know its weaknesses in terms of
competence, because weaknesses may affect its capability to take advantage
of an opportunity or negotiate
a threat. So, simultaneously with environmental analysis or appraisal,
organizations also need to assess their internal
strengths and weaknesses. This is done through SWOT analysis.
Companies
have been using SWOT analysis for long, whether for general business strategy
or for marketing strategy. In SWOT, ‘S’
and ‘W’ relate to internal competence factors, and ‘O’ and ‘T’ pertain
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5. Define corporate turnaround?
Distinguish between surgical and nonsurgical turnaround. Explain with some
examples?
Corporate turnaround
Corporate
turnaround may be defined as
organizational recovery from business decline or crisis. Business decline for a
company means continuous fall in turnover or revenue, eroding profit, or
accrual or accumulation of losses. So, business or organizational decline, like
business performance, is understood in relative terms, that is, compared with
the past. But, some strategy analysts describe business decline in terms of
current comparisons also; for example, relative to industry rates or averages
or even relative toeconomic growth of the country. Corporate crisis means
deepening or perpetuation of a decline.
Turnaround
strategies are
usually required for
crisis situations. If organizational decline is not continuous
or severe, corporate restructuring can provide the solutions. That is why
turnaround strategy
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6. What are the major characteristics
of an effective strategy evaluation system? Analyze these characteristics.
Characteristics of an Effective Evaluation System
Too much or too
rigorous evaluation and control may be expensive and, sometimes
counterproductive also—authority and flexibility may be challenged, minimized
or even eliminated. Too little or no evaluation may create the opposite
effect—lack of responsibility and accountability. In some companies, strategy
evaluation simply means performance appraisal of the organization. This is also
not correct. The evaluation system
should be balanced and follow some norms and standards. Strategic analysts have
laid down certain basic requirements which evaluation should comply with to be
effective.
First, strategy
evaluation process or measures should be
meaningful. These should specifically relate to the objectives/targets
and the plan. There should be clear focus and no ambiguity.
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PROGRAM - MBA -
SEMESTER - 4
SUBJECT CODE & NAME - MB0053 –International
Business Management
1. Write down the difference between international Vs global business?
And what are the benefits of globalization?
International vs. global business
Most of us assume that
international and global business are
the same and that any company
that deals with
another country for
its business is an
international or global company. In fact, there is a considerable difference between
the two terms.
International companies –
Companies that deal with foreign
countries for their business
are considered as
international companies. They
can be exporters or
importers who may
not have any
investments in any
other country, apart from their home country.
Global companies
– Companies, which
invest in other
countries for business and
also operate from other
countries, are considered
as global companies. They
have multiple manufacturing
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2. Elaborate in detail comparative study on cultures of Japan, China,
Brazil and France.
Comparison of cultures in different nations
Country
|
Communication style
|
Women in business
|
Business dress code
|
Japan
|
It is difficult if Japanese language is not known. The
combination of vagueness and lack of understanding of the language results in
problems which make decision-making very difficult. Body language is very
minimal and hence difficult to read for an untrained observer. The Japanese
sit in a formal upright posture and look still. Visibility of reaction or
emotion is rare.
|
Discrimination towards women in the workplace still exists.
Women are assigned to perform lower grade tasks. Women from western countries
working in Japan probably face difficulties working with Japanese male
co-workers.
|
The Japanese mainstream business follows a conventional business
dress code of dark suit, shirt and tie. Business dress must be restrained and
formal for women. In business, women do not wear trousers.
|
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3. Write a short note on Advantages of foreign direct investment and
types of foreign direct investment.
Advantages of foreign direct investment
a. Easier
integration into global
economy: A developing
country like India is keenly
interested to have foreign investment in their economy as it can gain greater
access and foothold in other economies of the world. Foreign investor may
manufacture the products that may be meant for global markets resulting in
greater exports of the country and
improving the employment scenario in the country.
b. Upgradation
in technology and
advancement in technical knowhow: Foreign investment facilitates the
transfer of advanced level of technology mainly from developed countries to
developing countries. Thus, less developed
countriess and developing
countries can have world-level
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4. What are the key objectives and function of World Trade organization?
Key Objectives of WTO
The key objective of
WTO is to promote and ensure international trade in developing countries. The
other major functions include:
• Helping trade flows by encouraging nations to
adopt discriminatory trade policies.
• Promoting
employment, expanding productions
and trade and
raising standard of living and income and utilising the world’s
resources.
• Ensuring
that developing countries
secure a better
share of growth
in world trade.
• Providing forum for trade negotiations.
• Resolving trade disputes.
Key Functions of WTO
The important functions
of the WTO as stated in the WTO agreement are the following:
• Developing transitional economies
– Majority of the
WTO members are the
developing
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5. Explain in detail about international regulatory Bodies.
International Regulatory Bodies
Certain regulatory
bodies are active
in bringing out
harmonisation of accounting
standards. Efforts of some of the bodies are explained here.
European Union
European Union
is pro-active in the harmonisation
process. European Commission sets
directives, which are orders to the member countries, to bring their
laws inline with
EU needs, within
some transition period.
The earlier accounting directives are:
• The nature and design of financial
statements.
• The measurement support on which the
financial statements are to be organised.
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6. What are the various export promotion schemes offered by government in
order to promote export from the country?
Export Promotion Schemes
Government, in order to promote the exports from the
country, offers some export
assistance and export
promotion schemes so
that exporters can benefit from them. They can improve
their key weaknesses and stand up
to compete in the international market
by offering quality Indian products and services. Such
export-promotion measures can
be divided into
direct and indirect assistance or
programmes from the government agencies to enable Indian exporters to standardise the products and services as
appropriate for the international quality
and aesthetic appeal.
Such measures may be
targeted on any of the
combination of the following:
i. Market Access Initiatives (for studies,
brochures etc.).
ii. Marketing Development Assistance for
participation in trade fairs etc.
iii. Providing services to international market.
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