Saturday 12 November 2016

MBA - SEMESTER - 4 - FALL - 2016 - COMMAN

Program  - MBA - SEM 4
Subject code & name - MB0052- Strategic Management and Business Policy


1.  Briefly discuss concept of strategy? Explain the various levels of strategy in an organization.


Meaning of strategy

The word ‘strategy’ comes from Greek  strategies, which refers to a military general and combines stratus (the army) and ago (to lead). The concept and practice of strategy and planning started in the military, and, over time, it entered business and management. The key or common objective of both business strategy and military strategy is the same, i.e., to secure competitive advantage over the rivals or opponents. We will discuss the similarity between business and military strategies in detail later.

Definitions of Strategy

Chandler (1962):  The determination of the basic long-term goals and objectives of an enterprise and the adoption of the courses of action and the allocation of resources necessary for carrying out these goals.

                                                                                     
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2. How  strategic  planning  and  strategic  management  are  interrelated  to  each  other?  Which comes first?

Plan or planning should precede action. And, strategic planning should precede strategic  management. Strategic  planning (also  called corporate  planning) provides  the framework  (some call  it a  tool) for  all  major  decisions of  an enterprise—decisions on products, markets, investments and organizational
structure. In a successful organization, strategic planning or strategic planning division acts as the nerve centre of business opportunities and growth. It also acts as a restraint or defence mechanism that helps an organization foresee and avoid major mistakes in product, market, or investment decisions.

A strategic plan, also called a corporate plan or perspective plan, is a blueprint or document which incorporates details regarding different elements of strategic management. This includes vision/mission,                                                                                     
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3.  What is a mission statement? Differentiate between a mission statement and a vision statement.

Mission Statement

The mission statement of a company is variously called a statement of philosophy, a statement of beliefs, a statement of purpose and, a statement of business principles. A mission statement is many in one. It embodies the business philosophy of a company’s decision makers, implies  the image the company wishes to project for itself, reflects the company’s self-concept; indicates the company’s principal product or service areas and, the customer needs the company seeks to satisfy. In short, it describes the company’s product, market and technological focus; and it does so in a way that reflects the values and priorities of the company’s strategic decision makers.

                                                                                     
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4.  What is SWOT analysis in terms of Internal & External Analysis? Explain SWOT analysis in the form of a matrix?

SWOT ANALYSIS

ETOP and EFEM focus only on the opportunities and threats from the environment. But, to exploit an opportunity or to consider a threat, a company should have required strengths or competence. A company also needs to know its weaknesses in terms of competence, because weaknesses may affect its capability to take advantage of  an opportunity  or negotiate  a threat.  So, simultaneously  with environmental analysis or appraisal, organizations  also need to assess their internal strengths and weaknesses. This is done through SWOT analysis.

Companies have been using SWOT analysis for long, whether for general business strategy or for marketing strategy. In SWOT, ‘S’  and ‘W’ relate to internal competence factors, and ‘O’ and ‘T’ pertain                                                                                           
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5.  Define corporate turnaround? Distinguish between surgical and nonsurgical turnaround. Explain with some examples?

Corporate turnaround

Corporate turnaround  may be defined as organizational recovery from business decline or crisis. Business decline for a company means continuous fall in turnover or revenue, eroding profit, or accrual or accumulation of losses. So, business or organizational decline, like business performance, is understood in relative terms, that is, compared with the past. But, some strategy analysts describe business decline in terms of current comparisons also; for example, relative to industry rates or averages or even relative toeconomic growth of the country. Corporate crisis means deepening or perpetuation of a decline.

Turnaround  strategies  are  usually  required  for  crisis  situations.  If organizational decline is not continuous or severe, corporate restructuring can provide the solutions. That is why turnaround strategy                                                                                        
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6.  What are the major characteristics of an effective strategy evaluation system? Analyze these characteristics.

Characteristics of an Effective Evaluation System

Too much or too rigorous evaluation and control may be expensive and, sometimes counterproductive also—authority and flexibility may be challenged, minimized or even eliminated. Too little or no evaluation may create the opposite effect—lack of responsibility and accountability. In some companies, strategy evaluation simply means performance appraisal of the organization. This is also not correct. The evaluation  system should be balanced and follow some norms and standards. Strategic analysts have laid down certain basic requirements which evaluation should comply with to be effective.

First, strategy evaluation process or measures should be  meaningful. These should specifically relate to the objectives/targets and the plan. There should be clear focus and no ambiguity.

                                                                                     
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PROGRAM  - MBA - SEMESTER  - 4
SUBJECT CODE & NAME - MB0053 –International Business Management


1. Write down the difference between international Vs global business? And what are the benefits of globalization?

International vs. global business

Most of us assume that international and global business are  the same and that  any  company  that  deals  with  another  country  for  its  business  is  an international or global company. In fact, there is a considerable difference between the two terms.

International companies  –  Companies that deal with foreign  countries  for their  business  are  considered  as  international  companies.  They  can  be exporters  or  importers  who  may  not  have  any  investments  in  any  other country, apart from their home country.

Global  companies  –  Companies,  which  invest  in  other  countries  for business  and  also  operate from  other  countries,  are  considered  as  global companies.  They  have  multiple  manufacturing                                                      
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2. Elaborate in detail comparative study on cultures of Japan, China, Brazil and France.

Comparison of cultures in different nations

Country
Communication style
Women in business
Business dress code
Japan
It is difficult if Japanese language is not known. The combination of vagueness and lack of understanding of the language results in problems which make decision-making very difficult. Body language is very minimal and hence difficult to read for an untrained observer. The Japanese sit in a formal upright posture and look still. Visibility of reaction or emotion is rare.
Discrimination towards women in the workplace still exists. Women are assigned to perform lower grade tasks. Women from western countries working in Japan probably face difficulties working with Japanese male co-workers.
The Japanese mainstream business follows a conventional business dress code of dark suit, shirt and tie. Business dress must be restrained and formal for women. In business, women do not wear trousers.

                                                                                     
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3. Write a short note on Advantages of foreign direct investment and types of foreign direct investment.

Advantages of foreign direct investment

a.  Easier  integration  into  global  economy:  A  developing  country  like India is keenly interested to have foreign investment in their economy as it can gain greater access and foothold in other economies of the world. Foreign investor may manufacture the products that may be meant for global markets resulting in greater  exports of the country and improving the employment scenario in the country.

b.  Upgradation  in  technology  and  advancement  in  technical knowhow:  Foreign investment facilitates the transfer of advanced level of technology mainly from developed countries to developing countries. Thus,  less  developed  countriess  and  developing  countries  can  have world-level                                                        
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4. What are the key objectives and function of World Trade organization?

Key Objectives of WTO

The key objective of WTO is to promote and ensure international trade in developing countries. The other major functions include:

•  Helping trade flows by encouraging nations to adopt discriminatory trade policies.
•  Promoting  employment,  expanding  productions  and  trade  and  raising standard of living and income and utilising the world’s resources.
•  Ensuring  that  developing  countries  secure  a  better  share  of  growth  in world trade.
•  Providing forum for trade negotiations.
•  Resolving trade disputes.


Key Functions of WTO

The important functions of the WTO as stated in the WTO agreement are the following:

 Developing  transitional  economies  –  Majority  of  the WTO  members are  the  developing                                                                             
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5. Explain in detail about international regulatory Bodies.

International Regulatory Bodies

Certain  regulatory  bodies  are  active  in  bringing  out  harmonisation  of accounting standards. Efforts of some of the bodies are explained here.

European Union

European  Union  is  pro-active  in  the  harmonisation  process.  European Commission sets directives, which are orders to the member countries, to bring  their  laws  inline  with  EU  needs,  within  some  transition  period.  The earlier accounting directives are:

•  The nature and design of financial statements.
•  The measurement support on which the financial statements are to be organised.
                                                                                     
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6. What are the various export promotion schemes offered by government in order to promote export from the country?

Export Promotion Schemes

Government,  in order to promote the exports from the country,  offers  some export  assistance  and  export  promotion  schemes  so  that  exporters  can benefit from  them. They can  improve  their key weaknesses and  stand up to compete in the international market  by offering quality Indian products and services.  Such  export-promotion  measures  can  be  divided  into  direct  and indirect assistance or programmes from the government agencies to enable Indian exporters to  standardise the products and services as appropriate for the  international  quality  and  aesthetic  appeal.  Such  measures  may  be
targeted on any of the combination of the following:

i.  Market Access Initiatives (for studies, brochures etc.).
ii.  Marketing Development Assistance for participation in trade fairs etc.
iii.  Providing services to international market.
                                                                                     
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