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PROGRAM - MBA
SEMESTER 1
SUBJECT CODE & NAME - MB0039 –Business
Communication
1. As a speaker you are addressing
a group of people. Explain the elements involved in this communication.
The elements involved
in communication are:
• Sender or encoder – This
is the person who transmits a message. For example, a manager writing a letter
to a consultant after a meeting
or a sales manager making
a presentation to
the sales team.
Here the manager is the sender
• Receiver or
decoder – The
person who notices
and decodes, or attaches
some meaning to
a message. Decoding
may not always
be acc
2. What is the importance of
Kinesics and Proxemics in communication? Explain with examples.
Kinesics with example
Kinesics is
the most often
studied and important
area of non-verbal communication and refers to body
movements of any kind. Different body movements can
express inner states
of emotion. The
different body movements are:
• Facial expressions
– Facial expressions
can convey feelings
of surprise, happiness, anger and sadness. If you meet a long lost
friend and say “I
am very happy
to meet you
again”, but with
a
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3. How does internal business
communication affect the organization? Discuss the role of each stakeholder in
this.
Internal business communication
Internal business
communication is the
exchange of information
within a company.
Superiors
Every organisation has
a formal reporting system. Superiors are the higher ups in
the organisation to
whom you report.
The frequency of
interaction with them will vary, depending on your position and
responsibilities, as well as their need
for information. As
a salesperson, you
may have to
submit daily or weekly reports of sales progress. As a marketing
manager, you may be required to make
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4. Imagine a new product from food
industry. Write a persuasive letter to customers, persuading them to buy your
company’s product.
Happy Resorts
Dehradun
Contact: xxx-xxx-xxxx
Email id: xyz@abccom
Date:xx-xx-xxx
To
Mr. John Mathew,
80 Feet stree,
Banglore.
Dear Mr. Mathew,
Here is an Offer too Good to Refuse! Before you roll your eyes thinking, 'Oh God! Not another one!', and chuck this letter into a bin, just read a few of the lines below.
Dehradun
Contact: xxx-xxx-xxxx
Email id: xyz@abccom
Date:xx-xx-xxx
To
Mr. John Mathew,
80 Feet stree,
Banglore.
Dear Mr. Mathew,
Here is an Offer too Good to Refuse! Before you roll your eyes thinking, 'Oh God! Not another one!', and chuck this letter into a bin, just read a few of the lines below.
5. You are going to face a job
interview for the post of Manager-operations. Which aspects you will keep in
mind while facing the interview?
Aspects to be kept in
mind during job interview are as follows:
·
Opening
formalities – Since
it is important
to create a
good first impression, the way
you greet and introduce yourself is important. Using the name of the
interviewer correctly, giving a firm handshake, waiting till you are asked to
be seated and sitting with an erect posture are
6. Write short notes on:
a) SQ3R technique of reading
b) Circulars
a) meaning and benefits of SQ3R
SQ3R technique
of reading was
developed by Robinson
in his book "Effective Study" (1970). SQ3R
stands for the initial letters of the five steps.
1. Survey –
Survey refers to a quick glance through the title page, preface and
chapter headings of a text. By surveying, you will be able to gauge the main
ideas of the text. Besides, the author’s name, date, place of publication and
title page can give you an idea of the general subject area. The table of
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