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PROGRAM - MBA
SEMESTER 2
SUBJECT CODE & NAME - MB0046-Marketing Management
1 “Planning is a process of
designing the Blueprint for the future”. In this context, explain Marketing
Planning in detail.
Marketing plan
A marketing plan is a
written document that specifies the required actions to attain one
or more marketing
objectives. A good
marketing plan should communicate to every member what is
desired of them, so that they have some
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2. Explain Henry Assael Model of
buying decision behaviour along with the diagram”.
Henry Assael has come up
with an explanation to analyse why consumers buy the goods they buy. He
explained the relationship between the level of involvement by the consumers in
the purchase of goods and services and the
level at which
diverse goods or
services differ from
one another. He therefore
came up
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3. “Packaging includes all the
actions that involve the development of a container and a graphic design for a
product “.In the light of the statement, explain packaging and labelling.
Packaging considerations
A variety
of packaging materials,
processes, and designs
are available. Marketer’s primary
concern is to consider the costs involved. The question is how much money
consumers are willing to pay. Research can be used to determine this.
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4. Explain Brand Extension and its
kind.
In brand
development, as a part of
branding strategy decision,
the brand manager can
decide to create
new brand elements
for the new
products, apply some of
the existing brand
elements to the
new product, or
use a
5. “Logistics has always been a
central and essential feature of all economic activities”. In this context,
explain logistics management and its major functions.
Logistics has
always been a
central and essential
feature of all
economic activities. The concept of logistics as an integrative activity
in business has developed within the last twenty years.
6. Write short notes on:
a) Integrated Marketing Communication
b) Direct Marketing
a) Meaning and components
In the early 1980s, the
concept of integrated marketing communications was an unacknowledged paradigm
and refuted in
one voice by
eminent professionals and academicians.
They were of
the opinion that
each marketing
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