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ASSIGNMENT
DRIVE SPRING
2014
PROGRAM MBADS/
MBAFLEX/ MBAHCSN3/ MBAN2 – SEM 3
PGDBMN/ PGDENMN/ PGDFMN/
PGDHRMN/ PGDHSMN/
PGDIB/ PGDISMN/ PGDMMN/
PGDOMN/ PGDPMN/
PGDROMN/ PGDSCMN/
PGDTQMN – SEM 1
SUBJECT CODE &
NAME
MB0051-Legal Aspects of
Business
1 What are the
rights of a surety? 10
Rights against creditors
2
Rights against Principal
Debtor 4
Right against Co-Sureties
4
2 Explain duties
of a Bailor and a Bailee. 10
Duties of Bailor 5
Duties of Bailee
5
3 “Power of
Attorney is considered as an important concept in Business Law”.
Explain 10
Meaning 3
Types 2
Registration
5
4 “The Banking
Regulation Act, 1949, provides various methods of regulation of the
banking business”.
Describe the key areas of regulation.
Methods of regulation
10 10
5 Explain the
nature and scope of complaints under the Consumer Protection Act?
Persons competent to
make complaints 3
Place of complaint
1
Procedure for filing a
complaint 2
Admission of complaint
2
Power of the District
Forum 2 10
6 Explain the need
and types of meetings.
Need for meeting 2
Statutory meetings
2
Annual General Meetings
2
Extraordinary meetings
2
Class meetings
2 10
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ASSIGNMENT
DRIVE SPRING 2014
PROGRAM MBADS/
MBAFLEX/ MBAHCSN3/ MBAN2 – SEM 3
PGDBMN/ PGDENMN/ PGDFMN/
PGDHRMN/ PGDHSMN/
PGDIB/ PGDISMN/ PGDMMN/
PGDOMN/ PGDPMN/
PGDROMN/ PGDSCMN/
PGDTQMN – SEM 1
SUBJECT CODE &
NAME
MB0050
RESEARCH METHODOLOGY
1 Briefly describe
the different steps involved in a research process. Distinguish between
descriptive and causal
research studies.
Meaning of research
Steps
Differences
2
5
3
10
2 Distinguish
between primary and secondary methods of
data collection. Explain the
Interview method of data
collection
Differences
Explanation of Interview
method of data collection
5
5
10
3 a. Discuss
four types of measurement scales with examples.
b. Briefly explain
the concepts of reliability, validity and sensitivity.
a. Meaning of
Measurement scales and types of Measurement
scales with examples
b. Explanation of
the concepts of reliability, validity and
sensitivity
5
5
10
4 a.
Distinguish between:
i. Schedules and
Questionnaires
ii. Open ended and
closed ended questions
b. What are the
different modes of administering a questionnaire? What are the
conditions that merit
the use of one over the other? Discuss by using suitable
examples.
a. Differences
b. Modes of
administering a questionnaire
4
6
10
5 a. What is
the analysis of variance? What are the assumptions of the technique?
Give a few examples
where the techniques could be used.
b. The following
data represents the number of units produced by four operators
during three different
shifts:
Shifts Operator
A B C
D
I 10 8
12 13
II 10 12
14 15
III 12 10
11 14
Perform a two-way
analysis of variance and interpret the result.
a. Meaning,
Assumptions and examples
b. Formulas,
Calculation, Solution and Interpretation to the
problem
4
6
10
6 Explain the
three basic principles of professional ethics that any research must follow.
How do you
follow an ethical practice while collecting
information from the
respondents?
Basic principles of
professional ethics
Ethical codes related to
respondents
6
4
10
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ASSIGNMENT
DRIVE SPRING 2014
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBAN2 (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE & NAME MK0010- Sales, Distribution and Supply Chain Management
1
When one member of distribution channel tries to maximize its profits at the expense of
rest of the members, it will create conflicts, resulting in the decline of profits. To avoid these
conflicts, now retail firms have started forming vertical
Marketing systems (VMS). Explain the three types of VMS through which goods and
services are usually distributed to customers.
Definition of VMS 2
Three types of VMS 8 10
2
Define Aggregate Planning and its strategies to meet demand and supply.
Definition of Aggregate planning. 3
Strategies used in Aggregate planning
(Chase, Level & Mixed)
7 10
3
An organization needs to be extremely cautious in making investments in various types of
inventories. The extent of control required to be maintained on all items is not the same.
Explain some important tools of Inventory management like ABC analysis, Just-In-Time &
Economic order quantity model.
Definition of Inventory and Inventory Management 3
ABC analysis, Just-In-Time &Economic Order
Quantity Model
7 10
4
Explain the SCOR model with a diagrammatic representation.
SCOR model 5
Focusing Aspects with diagram 5 10
5
Explain the challenges faced by International Sales Manager.
Listing of challenges faced by International
manager
10 10
6
Describe the supply chain Benchmarking Procedure.
Definition of Benchmarking. 2
Procedure for supply chain benchmarking 8 10
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ASSIGNMENT
DRIVE SPRING 2014
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBAN2 (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE &
NAME
MK0011- Consumer Behaviour
1
The ability to develop successful new products is critical to a company’s sales, future
growth and long-term survival. Customers evaluate all new products based on their
perceptions. Discuss the five categories of adopters classified by time of adoption.
Five categories of adopters 10 10
2
Discuss the three component model of attitudes. What is the relevance of this model to
advertising objectives?
Three component model of attitudes 6
Relevance of this model to advertising objectives 4 10
3
One of the most critical decisions about creative strategy in advertising involves the choice
of an appropriate appeal. Some ads are designed with the intent of appealing to the
rational, logical aspect of the consumer’s decision making process. Discuss the advertising
appeals which are classified as rational & logical appeals.
Classification of advertising appeals 10 10
4
Describe the levels of consumer decision making while buying.
Levels of consumer decision making 10 10
5
A product or service that a person might buy to satisfy some needs often comes at the
expense of depriving another need as the person may be short on resources. These
compromises are described as motivational conflict. Explain the principal form of
motivational conflict with examples.
Explanation about motivation and motivational
conflict
3
Forms of motivational conflict with examples 7 10
6
Write a short notes on the following:
A. Involvement and types of consumer behaviour
B. Dimensions of Involvement.
A. Involvement and types of consumer
behaviour
5
B. Dimensions of Involvement. 5 10
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ASSIGNMENT
DRIVE SPRING 2014
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBAN2 (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE &
NAME
MK0012- Retail Marketing
1 Discuss the Retail pricing strategies.
Explanation about pricing in retail 2
Retail Pricing Strategies 8 10
2
Explain the factors affecting retail store locations Decisions.
Definition of retailing 2
Explanation about the factors affecting retail store
location decision
8 10
3
Explain the Retail Merchandising Management (RMM) in brief.
Definition of Retail Merchandising 3
Steps involved in RMM 7 10
4
Define e-tailing. Explain the future of electronic retailing.
Definition of e-tailing 2
Future of e-tailing 8 10
5
Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall
profitability depends on Pricing. It plays an important role in strategic decision making
process. Explain various pricing strategies are adapted by the retailer according to the
situation.
Explanation of pricing in Retail 2
Retail Pricing strategies 8 10
6
Describe any three Rural retail strategies in brief.
Definition of Rural retail 2
Any three Rural retail strategies 8 10
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ASSIGNMENT
DRIVE SPRING 2014
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBAN2 (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE & NAME MK0013- MARKETING RESEARCH
1 Explain the various types of Consumer and Business to Business (B2B) market research.
Types of Consumer market research 6
Types of Business-Business market research 4 10
2
Measurement can be defined as assigning symbols or numbers to characteristics of objects.
Scaling may be considered an extension of measurement. It helps an investigator to
quantify the variables and assigning ranks to the items or subjects selected. Discuss the four
primary scales of Measurement.
Definition of Primary scales of Measurement 1
Explanation of Four scales of measurement 9 10
3
Explain the process of sampling and classification of non-probability sampling techniques.
Definition of sampling 1
Process of Sampling techniques 5
Classification of Non-Probability sampling
techniques
4 10
4
In today’s business scenario, the major aim of managers is to understand the stimuli or
attitude which results in a specific set of reactions and they are responsible to measure and
interpret before it occurs. Attitude measurement scales help managers in understanding
consumer’s attitudes, beliefs, preferences etc. These scaling techniques are of two types: one
is comparative scaling and another one is non-comparative scaling. Discuss the types of
non-comparative scaling which is used widely in commercial marketing research studies
with suitable examples .
Explanation of Non-comparative scaling
2
Types of non-comparative scaling 8 10
5
A survey or Research is a term which means analyzing the latest trends and collecting the
related facts and figures for a particular research. Online marketing research is used by the
companies to evaluate their sales performance. Discuss the types of Online marketing
research.
Definition of Online Marketing research 2
Types of Online marketing research 8 10
6
Write a short notes on:
A. Various types of Research(any five)
B. Characteristics of Research
A. Various types of Research(any five)
5
B. Characteristics of Research
5 10
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