Thursday 27 August 2015

MBA - SEMESTER - 3 RETAIL MANAGEMENT SUMMER - 2015

PROGRAM  - MBA
SUBJECT CODE & NAME - ML0010 –Warehousing and Supply Chain Management

1.  Explain the various categories of Retail Warehousing.

On the Basis of Product Offerings

In this classification, the retailers are categorized on the basis of the width (number of various product lines) and depth (number of various products in a particular product line) of the products carried by them.

• General merchandisers:Such retailers carry a broad range of product categories (i.e., broad width) although the number ofvarious items in a specific product line is usually limited (i.e., shallow depth). These are basically small family-owned stores that are expandingin nature and                                                       
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM


2.  “Customer service is a central concern of logistics academics and practitioners”.  Explain the statement in the light of priorities and standards of logistics.

Customer Service: Priorities and Standards

Customer service is a central concern of logistics academics and practitioners. Logistics has to provide customers what they need and when they need it. All other aspects of logistics are conditioned by this mission. Improving customer service is the focus of all logistical studies; they consider satisfying customer needs as the motivation behind all the activities of a firm.

Customer service as an activity:

All three dimensions are important to understand what is involved in successful customer service. Viewing customer service as an activity suggests that it is capable of being managed. It                                                                                     
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM


3.  Explain the role of Third Parties in Increasing the Supply Chain Surplus

Role of Third Parties in Increasing the Supply Chain Surplus

There are a variety of mechanisms that third parties can use for the growth of surplus.

1. Capacity aggregation: It is the most common reason for outsourcing production in a supply chain, whereby a third party can raise the supply chain surplus by conglomerating demand pertaining to multiple firms and gaining production economies of scale that no single firm is able to on its own.

                                                                                     
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM


4.  How can Information Technology be used in Transport Management?


Information technology is getting more and more used in transport management. Technology usage is featured by different facets, i.e., using more high-tech carriers that expedite the process of material handling, using better network systems for monitoring carriers and using                                                    
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM


5.  Explain the various steps involved in understanding the functional approach to demand forecasting.

The functional approach to demand forecasting comprises six steps:

1. Understand the objective of forecasting: Majority of the forecasts are generated on the basis of the support decisions, so the key step is to specifically classify these decisions. These decisions comprise

• how much of a specific product to make,
• how much should be the inventory , and
• how much to order at all.

All the parties affected in the supply chain decision must be conscious of the connection between the forecast and the decisions taken. The parties must individually formulate a general                                                    
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM



6.  Explain the various factors which influence Network Design Decisions.

Factors Influencing Network Design Decisions

The factors that influence supply chain network design are classified as given below:

1. Strategic factors:In the cut throat competition it is important for a firm to analyse its supply chain network. It has been observed that the firms that believe in the concept of  cost leadershipgenerally try to locate themselves at long distances (away from market areas) at a lower cost. Further, the firms following the  quick responseconcept try their best to be located near the market even if the costs are higher because it helps them in understanding the                                                              
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM



 PROGRAM  - MBA
SUBJECT CODE & NAME - ML0011-Buying and Merchandising


1.  Explain the components of Merchandise budget plan.

Components of Merchandise Budget Plan

The various components of merchandise budget plans are as follows:

1. Planned Sales and Stock levels:

Planning sales and stock levels is the first step in the preparation of a sales forecast for a particular period (say , one season) and for each month in that particular season for which a retailer wishes to prepare a budget plan. After this, the retailer should determine the beginning of month (BOM) inventory in order to specify the desired rate of stock turn for each month of the season under study . Stock turns or stock turnover is a used to determine how many times                                                                
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM






2.  “Merchandise buying and handling is a vital part of implementing merchandise Plans”. Explain this statement.

Merchandise buying and handling is a vital part of implementing merchandise plans.

This is a step by step process and involves the following stages:

(i) Collecting information about vendors
(ii) Selecting vendors
(iii) Evaluating merchandise
(iv) Negotiating quality and commercial terms with vendors
(v) Order planning and buying merchandise
(vi) Receiving and stocking merchandise
(vii) Re-ordering
(viii) Re-evaluating product, commercials and vendor performance

These steps are explained in detail below:

1. Collecting Information: This is the first step of merchandise buying and handling process. Once the firm’s overall merchandise plans are defined, exact information about the current                                                       
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM


3.  Explain the different phases for selection of vendors.

Phases for Selection of Vendors

Vendor selection process is a time consuming task.

The following are the four phases involved in a typical vendor selection process:

1. The Survey Phase:

The survey phase is the first phase which encompasses the following:

(i) Identification of potential suppliers
                                                                                     
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM


4.  Explain inventory turnover ratio and its importance.

Inventory Turnover

Inventory turnover ratio is one of the most important ratios in the line of retailing
that not only shows the health of a sound business but presents a view of how
a business is operating efficiently .

Inventory Turnover

Inventory turnover is a ratio of the total cost of goods sold in a year to the average inventory level in rupees. The benefit of using this ratio is to know how quickly the retail store is getting its inventories and how quickly the sales are taking place.

                                                                                     
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM


5.  “Price is a highly sensitive and visible part of retail marketing mix and has bearing on the retailer’s overall profitability”. Explain the three pricing strategies in this context.

Pricing Strategies

Price is a highly sensitive and visible part of retail marketing mix and has bearing on the retailer’s overall profitability . Further , pricing itself is an essential part of marketing mix and has its own place in the strategic decision-making process. Out of the 4 Ps (Product, Price, Place and Promotion), price is the only element of marketing mix that generates income for the firm, while rest of the elements are costs for the firm. The pricing strategy must consider that                                                  
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM


6.  Explain the following terms
(i) Retail Planograms
(ii) Signage

(i) Retail Planograms

Retail Planograms

A planogram is a schematic drawing of an arrangement ofgoods that gives an idea of how the products will be arranged in the retail store. It helps the retailer in knowing where and how many racks/shelves should be arranged, where and at what gaps they will be arranged, which items will be placed on which shelf, etc. In  short,  a  planogram is  a blueprint  which gives  all                   


                                                                  
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM


 (ii) Signage

Signage - Signage is the silent salesperson for a retailer’s business. It has negligible cost but yields several benefits to the retail store owner. Researchers have proved that signage and displays account for almost 75 per cent of all the retail sales because they guide the customers to the point of purchase. The signage and displays help in forming a unique identity for the                                           
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM


 PROGRAM  - MBA
SUBJECT CODE & NAME - ML0012-Store Operations



1.  “Store security relates to the security and safety of store staff and merchandise Kept in the store”. Comment.

Store Security

Store security relates to the security and safety of store staff and merchandise kept in the store. Since shopping malls are still only popular in big cities, in India, the concept of retail store safety is quite recent.

Most stores get their major portion of sales during day time. Even studies and surveys have shown that malls are becoming unsafe as far as personal safety is concerned. Parking areas are                                                                                           
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM



2.  “Layout for a store must be decided keeping in mind some factors”. Explain

Store layout is one of the most important aspects of retail management. Once the space is hired, and merchandise acquired, it is difficult to undo the decisions.
The entire merchandise flow and minimizing expenditure on merchandise handling and productivity , largely depends on the store layout. An optimum store layout ensures that the             
                                                                  
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM


3.  What are the different classification of retail merchandise?

Classification on the Basis of Nature of Merchandise

1. Apparel:  Apparel merchandise is anything that a human being puts on his body . Clothing, hats, gloves, shoes and scarves, etc., come under the category of apparel.

2. Consumer durables:  Any type of product that is purchased by consumers for long-term usage usually falls under the category of consumer durables. As opposed to many goods that are intended for consumption in the short term, consumer durables are intended for repeated or day to day usage. Prominent goods under consumer durables are refrigerator, mobile                                                    
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM


4.  “The HRM objectives in a retail organization serve as the standards against which performance is evaluated”. Comment

HRM Objectives in Retailing

The HRM objectives in a retail organization serve as the standards against which performance is evaluated. If objectives are well defined and accepted by employees, they promote harmony of effort and voluntary co-operation. Considering the pace at which new corporates are entering the retail industry , a retail organization has to structure and assign tasks, policies and resources in order to meet the fast changing requirements of the target market, management                                                         
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM


5.  Explain the principles of merchandise handling.

Principles of Merchandise Handling

1. Planning Principle

According to the planning principle, the designing of merchandise handling activities should be based on purposeful and determined planning where the requirements, objects of presentation and specifications pertaining to functions of the task are outlined in advance. Following a systematic way considering the cooperation from all concerned is absolutely essential.

                                                                                     
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM






6.  Write short notes on:
a) Assortment Strategy
b) Rejection


a) Assortment Strategy

Assortment refers to the number of SKUs available within a single product category. For the retailers, product assortment strategy is a focal but sophisticated issue. During the past decade, retail product assortments have seen major changes. In the 1990s, unparalleled large assortments were prevalent. Presently , the emphasis is upon streamlined and efficient                                                     
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM


b) Rejection

When the merchandise is rejected in full or in part after inspection, a ‘Rejection Note Form A(Form 21)’is raised. On rare circumstances, merchandise once accepted by the inspection team and taken into stock are rejected. If this happens, a Rejection Note Form  A is also raised, provided the distribution centre is prepared to accept the return of the merchandise; otherwise                                                        
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM


 PROGRAM  - MBA
SUBJECT CODE & NAME - ML0013-Retail IT Management


1. Explain the factors affecting the use of IT applications in Retail industry.

Factors Affecting the Use of IT Applications in Retail Industry

In practice, various factors affecting the use of IT applications in retail industry are as follows:

1. The nature and type of business

The main factor that affects the need and application of technology is the nature and type of industry. For example, a retailer who is in the fashion industry would like to update himself with the latest trends and changes in buying patterns at a much faster rate as compared to a retailer who is into consumer durable industry. It is incorrect to assume that a retailer of the consumer durable industry does not                                                     
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM


2. Explain the advantages and disadvantages of Online retailing

Advantages of Online Retailing

1. No physical limitations:In online retailing, a customer does not have to visit a physical store; he can simply visit the company’s website and purchase the desired item.

2. Low operating cost:One of the foremost advantages of online retailingis the low operating cost. The retailer is not bound by the physical location  to set up his store. With the deployment of IT, the retailer can easily manage inventory, billing, automation and many other functions. In this manner, the use of manpower is also less.

                                                                                     
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM


3.  Explain Porter’s Model of Competitive Forces in detail.

Porter’s Model of Competitive Forces

In order to understand various strategies to gain competitive advantage, we need to understand the challenges that competition poses. In this field, Dr. Michael E. Porter (1985), Professor of Business Administration, Harvard Business School, has shared his ideas in two books: Competitive Strategy: Techniques for Analyzing Industriesand Competitors, and Competitive Advantage. These books offer a                                                   
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM


4. There are certain threats which disturbs the internet system of working. Explain the threats to information security encountered by businesses.

Types of Security Threats

Various types of threats, either internal or external, whether caused deliberately or inadvertently, can be grouped under hacking, malicious software and internal threats.

Hacking

Hacking is an act done by a person or a group to use a computer system or a network without having the authority to do so. The individual (or group of individuals) doing this is called a hacker. The term hacking, when used to explain cracking into a computer system, has a criminal connotation. Hackers break into                                                       
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM


5.  “A workflow management system is an automated application that administers and defines an array of functions leading to a result”. Comment

Retail Workflow Management

In order to understand the compliance of information technology in retail businesses, the students of retail management must understand retail workflow and workflow management systems. Enterprise applications and other software systems are designed to meet the workflow requirements. As the workflow management systems facilitate performance and management of work, compliance of IT can be better understood in this context. A workflow is a collection of interconnected and interlinked steps                                                  
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM


6.  Write short notes on:
a) Barcode Technology
b) Challenges for online retailers


a) Barcode Technology

Barcode technology Barcode technology (below figure) is one of the widely used methods of automatic identification. Automatic identification or ‘Auto ID’ encompasses automatic recognition and recording of data. This is common in printing and reading of information encoded in barcodes, thereby eliminating the risk of human error. This is an automatic identification technology. Barcode is a predefined format of                                                    
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM


b) Challenges for online retailers

Challenges for Online Retailers

(i) Getting visitors: The main challenge before today’s retailers is that how to motivate people to buy things online. Though retailers are spending enough money on search engine position, pay-per-clicks arrangements, poster ads and other marketing strategies but still they are not getting enough visitors. Everyone knows that buying things online is more beneficial for customers. However, despite low prices                                                 
CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
CONTACT NUMBER : +91 - 8285115522
EMAIL ID : SMUDOC@GMAIL.COM



No comments:

Post a Comment