Thursday 27 August 2015

MBA - SEMESTER - 3 - OPERATION MANAGEMENT - SUMMER - 2015

PROGRAM  - MBA
SUBJECT CODE & NAME  OM0010 OPERATIONS MANAGEMENT

1.  Define operations strategy. What are the differences between manufacturing and service organisations in terms of operations strategy?

According to Slack and Lewis, 2011, “Operations strategy is the total pattern of decisions, which shape the long term capabilities of any type of operation and their contribution to overall strategy, through the reconciliation of market requirements with operations resources.”

                                                                                     
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2.  Explain the characteristics of services.

There are four characteristics of services, which are discussed as follows:

Characteristic of intangibility
Intangibility  refers  to  the  non-receptive  characteristic  of  products.  It  is  the most  basic  distinctive  characteristic  of  a  service.  Services  are  deeds, actions and performances  that  cannot be seen, felt, touched or tasted,  as we  can  do                                                   
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3.  What is inventory control? Explain the factors considered in inventory control.

Definition of inventory control

Inventory  control  refers  to  the  evaluation  of  policies,  procedures  and systems for ensuring an adequate supply of inventory. It is also called stock control,  which  is  a  process  that  involves  the  supervision,  storage  and accessibility of goods or items. The main objective of inventory control is to                                                                                  
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4.   Explain the applications of queuing models

Applications of queuing models

Customers are the primary source of revenue for an organisation. They are satisfied if the organisation provides products or services at minimum cost and within the stipulated time. If an organisation makes unwanted delays in delivering services, customers may become highly dissatisfied and switch to other  brands.                                                      
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5.   Write short notes on Markov analysis.

Meaning of Markov Analysis

Markov  analysis  is  a  technique  that  is  used  to  analyse  the  present behaviour  of  a  variable and estimate  its future behaviour.  The  concept  of Markov  analysis  was  introduced  by  Andrei  A.  Markov  in  the  early  1900s. Markov analysis  is also  known as  Markov process or Markov chains.  It is  a process  that                                             
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6.  Describe the various types of decision making models.

Types of Decision Making Models

A decision maker selects a decision making model after considering various factors such as whether a decision is made by considering the facts of the problem  or  the  experience  of  the  decision  maker.  Below figure  shows                                                          
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 PROGRAMME - MBA
SUBJECT CODE & NAME OM0011- ENTERPRISE RESOURCE PLANNING


1 .  a. Explain the different types of business processes.
b. What are the different components of an information system

a) Different Types of Business Processes.

There are three types of business processes which are:

Management Processes: Involve processes that are carried out by the top management of an enterprise. These processes include formulation andimplementation of cross-functional strategies that help an enterprise to achieve its long-term objectives. Typical management processes include:
·      Corporate governance
·      Strategic management
Operational Processes: Refer to processes that form the core business of an enterprise. The following are                                                                              
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2. Write short notes on
a. Customer relationship management
b. Data warehousing
c. Data Mining
d. OLAP

Ans- a. Customer relationship management

Customer Relationship Management (CRM) is a tool that helps an organisation in establishing strong relationships with its customers. It enables an organisation to identify the needs and expectations of customers and fulfil them, which results in achieving a high level of customer satisfaction. In other words, CRM can be defined as a business strategy that focuses on customer satisfaction and retention. It is a                                                    
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b. Data warehousing

An ERP system requires different types of data to operate. An organised collection of data is called database. However, when an organisation uses an ERP system for quite a few years, maintaining only a database is not sufficient. This is because, over a period of time, an ERP system generates a large amount of data. The excess load of data may slow down the performance of an ERP system. Now, the question                                                          
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c. Data Mining

You must have heard the term ‘mining’—an act of extracting hidden valuables from the earth. Similarly, data mining is an act of extracting valuable information from a database. The ERP system of an organization stores all its data in a database. With the help of data mining, this data is analysed to produce meaningful information for business decision making. More specifically, data mining is a process of                  

                                                                  
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d. On-Line Analytical Processing (OLAP)

OLAP is a technology that is used to analyse data stored at different network places or data warehouses. It allows you to analyse data from multiple database systems at the same time. The following are the five main characteristics of OLAP:

                                                                                     
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3. Elaborate the different modules under manufacturing and production planning.

Ans- Manufacturing and Production Planning

As a customer, what expectations do you have when you purchase a product? You always prefer to go for a quality product with unique features. The quality of products produced by an organisation depends on its manufacturing efficiency. Manufacturing is all about producing products with specified quality characteristics in the right quantity and in the most costefficient way possible. The manufacturing process            

                                                                  
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4. Discuss the various terminologies of ERP purchase system

Ans-The terms are:

Purchase Requisition: It is a document that is generated to inform the purchasing department about the need of materials to be ordered (purchased). This document is created after considering the requirements of all the departments of an organisation. A purchase requisition also specifies the quantity of items required and the timeframe. The purchase module saves the time and effort of an organisation by efficiently handling the tasks related to the purchase requisition. The module can automatically copy the
previous requisition in case the requirements are repetitive. A purchase requisition is also called ‘purchase
                                                                             
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5. CRM is a powerful tool used by an organization to acquire new customers and retain the existing ones. Explain various types of CRM.

Types of CRM:

CRM is a powerful tool used by an organization to acquire new customers and retain the existing ones. It provides meaningful information related to customers. This information ultimately helps an organisation in making sound business decisions. However, the usage of CRM varies across different organisations. For example, some organisations may use CRM to enhance its sales productivity, while other organisations use it to improve the quality of customer service. Based on its different applications, CRM                                                     
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6. a. Explain main application suite provided by JD Edwards World  Solutions Company.
b. Explain the different modules under MFG/PRO application


Ans-a.There are three main application suite namely OneWorld, WorldSoftware, and WorldVision.

These are discussed as follows:

JD Edwards OneWorld: It is a flexible application that can be integrated with the existing technology of an organisation. OneWorld includes various tools and technologies that provide up-to-date information
related to different business processes of an organisation.

                                                                                     
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Ans-b. The modules under MFG/PRO application:

MFG/PRO is an integrated ERP package that can be used for different manufacturing processes, such as make-to-stock, configure-to-order, and repetitive manufacturing. The following are the different modules of MFG/PRO:

Distribution Module (DM): It is used for tracking inventory and making timely delivery of products.

                                                                                     
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 PROGRAM  - MBA
SUBJECT CODE & NAME  OM0012 SUPPLY CHAIN MANAGEMENT

1.   Write short notes on:
a. Intermodal transportation
b. Capacitated plant location model
c. Bulk shipments
d. Purchasing strategies

A    Intermodal transportation

It is a combination of at least two or more modes of transportation. For example, a manufacturer using water transport to ship goods from one country to another, and then using the road transport to get the goods to a customer. It is one of the most important modes of transportation as it becomes essential in situations where one mode of transportation is not                                                
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Capacitated plant location model
The capacitated plant location model is a variant of facility location model that includes allocation of capacities for the facilities. The allocation of capacities for a facility that serves as a least cost source for a demand point helps in serving any demand at that point. The capacity of a facility and demand at each of the demand point are known as deterministic parameters.          


                                                                  
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Bulk shipments

Bulk shipping has been a part of inventory management for a long time. Since it is cheaper to purchase and ship goods in bulk, sellers can plan to reload their inventory less frequently than they normally would. Because there is fewer inflow of frequent shipments, sellers needs to                                                        
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Purchasing strategies
Purchasing  requires  decisions  to  be  made  at  strategic  level,  tactical  level and operational level.

Earlier,  purchasing decisions  were limited to operational and tactical  levels.  However, purchasing now has more strategic level impact. For example, if, unfortunately, a company purchases and places a long term contract  with  an  unreliable  supplier,  then  there  is  an                                                  
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2.  Discuss the steps involved in the measurement of supplier performance.

Following  are  the  seven  steps  that  comprise  a  process  to  develop  and deploy supplier assessment:

1.  Aligning  the goals  and objectives  of  the supplier  performance  with  the organisation’s goals.
2.  Identifying an approach for evaluating the supplier performance.
3.  Developing a method to collect supplier information.
4.  Designing and developing a robust assessment system.
5.  Deploying a supplier performance assessment system.
6.  Giving performance feedback to the suppliers.
7.  Producing results from measuring supplier performance.

Alignment of goals Measuring the performance of a supplier cannot be completed quickly. It is a long term process. Firstly, there must be a supplier policy that has its foundation on the                                           
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3.  Write short notes on:
Lead time reduction
Cross docking
Distributor integration
e-sourcing

A    Lead time reduction
In supply chain management, we define lead time as the time taken from the moment the buyer places an order to the moment it is received by the buyer. Lead  time  reduction  is  one  of  the  powerful  methods  to  reduce  cost throughout  the  supply  chain.  It  also  helps  to                                                        
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Cross docking
Cross  docking  is  the  strategy  wherein  warehouses  are  used  as  inventory coordination points rather than inventory storage points.  In this system, the goods  from  the  manufacturer  are  received  by  the  warehouses/distribution centres.  The goods in warehouses are stored  for  less than 12 hours.  Then the  goods  from  warehouses  are  directly  transferred  to  the                                                         
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Distributor integration
Today, business enterprises treat distributors as their business partners. New business models are developed wherein the organisations integrate their business process with an independent distributor. Distributors provide vital market information and hence they are considered as the              


                                                                  
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e-sourcing
E-sourcing is used for the recognition of new suppliers for a category of purchasing requirements with the help of the Internet. It is also known as reverse auctioning as it is a process by which enterprises can shift their procurement process online to reach a larger                                                       
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4.  What are the issues faced in global supply chain?

The following are the different issues in Global Supply Chain Management
·         International versus regional products
·         Local autonomy versus central control
·         Project scale and span of control
·         Technology solutions
·         Cost of technology absorption
·         Availability of technology infrastructure
·         Internal and external resource capability
·         Miscellaneous issues
International versus regional products A company ideally aims to build universal products which can be sold in many markets. But achieving the same is not simple due to the large categories                                                                                   
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5.  What is standardisation? Explain the four approaches to standardisation?


Standardisation Standardisation is a process of using a standard product in place of a family of products. Standardisation helps to achieve economies of scale by doing an activity once and repeating it many times. Generally, lead time can be shortened by reducing inventory levels and increasing forecast accuracy. However, after a certain stage it cannot be achieved in the same                                                     
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6.  Discuss the impacts of e-commerce on SCM.

E-commerce impacts SCM in the following ways:

•          Cost  efficiency  –  E-commerce  facilitates  transportation  companies  of all  sizes  to  exchange  data  over  the  Internet  regarding  the  cargo.  It allows shippers, firms associated with trucking and freight forwarders to update  their  documents  related  to  cash  and  time  investments  that  are necessary for the traditional paper work system.
•                                                     Flexibility  in distribution system  –  E-commerce  provides businesses with  more flexibility  in  the  complex  process of  sharing  information  and products  between  clients,  suppliers,  and  businesses.  It  links  the distribution  channels  and  customers  and  simplifies 
                                                                                     
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 PROGRAM  - MBA
SUBJECT CODE & NAME  OM 0013 – ADVANCED PRODUCTION  AND
OPERATIONS MANAGEMENT

1.  Explain the methods that are used by an organisation to improve its productivity.

Ways to improve productivity

By  measuring  productivity,  an  organisation  can  determine  its  overall performance over a period of time and identify the areas of improvement. Apart from this, measuring the productivity also helps an organisation in the following ways:
·        Increases  the  reserve  funds  that  can  be  used  for  expansion  and modernisation
·        Reduces overheads and various other costs per unit of the output
                                                                                 
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2.  Write short notes on Line of Balance(LOB) technique.

Concept of Line of Balance

The  technique  of  Line  of  Balance  (LOB)  has  been  successfully  used  to control the upstream processing steps in different production systems, for the  production  of  goods  and  services.  The  LOB  technique  is  used  in production scheduling and control,  to determine how many units of an item should  be  completed  by  a  particular  review  date.  It  also  determines  how many units of                                                                                      
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3.  a.  Discuss the role of the government in deciding and selecting a plant location.
b.  Describe the process of aggregate planning

3.  a.  Discuss the role of the government in deciding and selecting a plant location.

Influence of government on industry location

The  influence  of  government  policies  and  programs  on  plant  location  is apparent in every country, particularly in planned economies like  India. In the name of  a  balanced regional development, many  backward regions in India                                                     
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b.  Describe the process of aggregate planning

Aggregate planning process

Aggregate  planning  is  a  systematic  approach  to  develop  an  aggregate production plan of an organisation. It involves a number of steps which are as follows:

Forecasting  demand:  It  entails  estimating  of  the  total  number  of  units required.  Demand  forecasting  is  a  systematic  process  that  involves                                                         
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4.  What are the factors an organization considers while selecting material handling equipment?

Selection of materials handling equipment

An  organisation  should  take  into  consideration  the  following  factors  while selecting a materials handling equipment:
Nature  of  materials:  It  refers  to  the  physical  state  of  materials  to  be handled.  An  organisation  needs  to  determine  the  physical  and  chemical properties  of  materials  before  selecting  equipment  for  handling  materials.                                                       
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5.  Explain the steps in ISO 9000 registration and list any 4 advantages of ISO 9000 series.

Steps in ISO 9000 registration

The ISO 9000 registration process consists of six basic steps,  which are as follows:

1.  Filing an application: This is the first step in the registration process of ISO  9000.  It  is  also  termed  ‘contract’  and  it  takes  place  between  an organisation  and  the  ISO.  This  contract  involves  the  rights  and obligations of both the parties, which are as follows:

o  Right of the registrar to access facilities and information
o  Disclosure of confidential information
                                                                                     
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6.  Write short notes:
Value Stream Mapping (VSM)

Value Stream Mapping
Before going into the details of Value Stream Mapping (VSM), let us have a look  at  the  meaning  of  value  stream.  In  simple  words,  value  stream comprises  all the activities that are required to be performed in a sequential manner to create and deliver value  to the customers. VSM signifies a type of  flow  chart  that  is                                             
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Following are some of the advantages of VSM:

·        Helps  in  reducing  wastage  by  identifying  the  source  of  waste  in  the value stream
·        Helps in monitoring and controlling the flow of information and inventory
·        Helps in the implementation of a project by providing a blueprint
Facilitates clear communication of future ideas by providing a  platform for                                                                                        
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